Press Release

Loomia Chosen to Present at Under the Radar’s Graduate Circle

Selection reflects company’s rapid growth and position at the forefront of Web 2.0 and social convergence

San Francisco, Calif., May 29, 2008 — Loomia™ (www.loomia.com), a leading provider of personal recommendations and the SeenThis? social recommendations application, applications, announced today that it has been chosen to participate in the Graduate Circle at the Under the Radar Conference, produced by Dealmaker Media, taking place on June 3 in Mountain View, CA. Loomia’s selection reflects the company’s rapid growth over the past year, and its position at the forefront of the burgeoning Web 2.0 and social convergence sectors.

David Marks, CTO of Loomia, will be presenting on Loomia’s successes in the past year and the company’s plans for the future. Based on behavioral, textual, and social graph data from its partners, Loomia’s SaaS-based recommendations platform enables The Wall Street Journal Online, NBC.com, CNET Networks, Audible and over fifty other media and retail websites to deliver a richer, more personally relevant experience. Recent milestones for Loomia include the closing of $5 million in Series A funding in April and the launch of SeenThis?, a patent-pending component of Loomia’s personalization platform that lets website publishers bridge their sites with users’ social network relationships.

The conference will showcase 32 early stage innovators in 8 different areas of social media and entertainment including video, gaming, and virtual communities. Companies chosen for the Graduate Circle are a hand-picked group that have gained major momentum and are driving real change and innovation in the marketplace.

“Out of the hundreds of nominations and startups we find in our research, those we select to participate in our Under the Radar conferences are the best of the best,” said Debbie Landa of Under the Radar. “We're looking for game-changers, innovators and, most of all, startups that have a real shot at success. The Graduate Circle goes one step further to showcase success stories—companies that have made the leap from a startup to becoming an established force in the market.”

With SeenThis?, Loomia has solidified its position as a leader in social convergence innovation and discovery of content and products directly related to consumers’ interests. Whether visiting a content site or social network, users can automatically discover what’s most popular with their friends and groups from leading social networking sites. By learning what is being followed by the people they trust most, users cut through the chatter and reach the content that is most interesting to them.

“Under the Radar is one of the most successful venues around for bringing together VCs, industry leaders, and software companies,” said David Marks, CTO of Loomia. “We’re really excited to be part of the Graduate Circle, which has a great track record of companies at the leading edge of Web 2.0 and the media.”

This Under the Radar conference will take place on June 3, 2008 at Microsoft's campus in Mountain View, CA.

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About Loomia Inc.

Loomia’s social convergence, web personalization and recommendations platform empowers consumer discovery of content and products related to their individual interests. Loomia’s technologies encompass multiple dimensions of relevance, including textual, contextual, personal and social. Its new SeenThis? application uniquely bridges established social networking sites with media sites, allowing consumers to see at-a-glance what items are popular with their social circles, wherever they go -- right on their favorite content sites, as well as within their social networks. Loomia’s SaaS-based platform powers more than 50 media publishers and retail websites, including The Wall Street Journal, NBC Universal, CNET Networks and Audible. Founded in 2004, Loomia is a privately held company based in San Francisco, CA. For more information, visit www.loomia.com.

CONTACTS

Loomia, Inc.
Ilene Adler, 415-984-1970 x102
PR@vantage for Loomia
iadler [at] pr-vantage.com

Monica Lee, 415-738-8096 x508
press [at] loomia.com

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