Loomia Privacy

Our Philosophy

If you are reading this, you take privacy seriously — very seriously — and so do we. We at Loomia understand that your personal privacy is of paramount importance.

We've conducted extensive privacy focus group tests—with people like you. We've listened to what these users wanted. We've also consulted with the top privacy industry experts to build controls directly into the SeenThis? application to meet your needs and follow industry best practices.

Our philosophy is to limit the data we collect, to safeguard what we do collect, and to give you full control over where we collect it.

Here's information on how privacy works when you use the SeenThis? application. We hope it will make you feel good about using SeenThis? to help create social recommendations for your communities.

SeenThis? is an opt-in-only application.
You have to sign up to be in the system. Period.
You determine exactly how much viewing data SeenThis? collects, if any.
We make it easy to opt out at any time. Our granular privacy controls handle customized user needs, including the ability to turn off data gathering for any site you wish.
User data is presented in aggregate form, which means individual actions are never shared with anyone.
The SeenThis? application does not collect, store, or make use of any personal information and annotates recommendations only in non-personally identifiable ways.
Privacy features
- No personal information is collected.
- Opt-in application. You must sign up to join.
- Opt out at any time.
- Data is gathered only on sites within our network.
- Data is presented only in aggregate form.
- Turn off data gathering on any site you choose.

Privacy FAQ

1. What is Personal Information?

Personal Information means individually identifiable information that would allow a party to identify you or to contact you (online or in the real world). This type of information includes, for example, your name, address, telephone number, or email address.

2. Is my personal information collected by SeenThis? or revealed to others?

No. SeenThis? does not collect, store, or make use of any personal information.

3. So what information does SeenThis? collect?

SeenThis? gathers non-personal information about your interactions with media content on Facebook and our Media Partner sites. This may include information such as views of news articles, blog entries, video clips, and other content you're looking at within SeenThis? and on Media Partner sites. This information is only collected when you are logged into Facebook. The SeenThis? application does not collect viewing information for any site not in our network.

4. How do you use the information SeenThis? collects about me?

We use the aggregated and non-personal information we collect to provide customized media recommendations for your social networks. For example: SeenThis? will display social annotations next to recommended articles, such as, "5 friends read this" but no one should be able to tell which friends read the article. There are a few limited exceptions (such as when you choose to explicitly share or post a link to your network) — so please read the complete Privacy Policy below. You can also choose not to have your interactions gathered or included in the aggregated information shared within SeenThis? (see the application "Settings" tab to customize your controls).

5. Is my name or identity revealed to other users or third parties?

The information we collect about you is only shared with other users in aggregate form, which means individual actions are not shared with anyone. In other words, information that is recorded about users and collected into groups so that it no longer reflects or references any individual user.

6. What websites does SeenThis? collect information from?

Once you have added the SeenThis? application, by default you join all SeenThis? Media Partner sites. You can, however, opt-out of having your interactions gathered or included in the aggregated information shared within SeenThis? for any Media Partner site.

7. Is SeenThis? an "opt-in" or an "opt-out" application?

SeenThis? is an opt-in only application, which means you must sign up to be in the network.

8. What if I don't want SeenThis? collecting information from a Media Partner site?

Our privacy controls give you the power to easily turn off information gathering on any of our Media Partner sites. You have the power to choose which sites are used to create recommendations and you may opt-out of any site you choose at any time.

9. Can I opt-out of SeenThis? using my information to create recommendations for friends, groups, or networks?

Yes. It is easy to control if your set of friends, your groups, or your networks benefit from your interactions (see the application "Settings" tab to customize your controls).

10. What happens when I share or post a link within SeenThis? on Facebook or on a Media Partner site?

SeenThis? will share or post the link much the same as any other Facebook application. Your name will be associated with the link in the email or the feed, but we will not collect or store your name.

11. Can I choose not to share information about my interactions with a specific media item?

No, but you can customize SeenThis? to opt out on a site-by-site basis as mentioned above.

12. Can I still use SeenThis? if I choose not to have SeenThis? gather any information about me?

Yes. However, SeenThis? would not be able to automatically share your recommendations and discoveries with your communities.

13. What happens if I choose to opt-out?

The SeenThis? application will set a cookie with an id set to opt-out. By receiving this cookie, our application will know that you have opted out and will not attempt to process any data that we gather. User settings are also stored within our system and are used as a fail-safe method to make sure we are respecting your privacy settings.

SeenThis? Privacy Policy

Effective as of January 22, 2008

This Privacy Policy explains the collection, use, and disclosure of Personal Information within the SeenThis? application for social networks ("SeenThis?") and website (located at http://seenthis.loomia.com - the "Website").

SeenThis? is an application and set of widgets that can be added to social networking websites and platforms ("Social Networks") and then be accessed within such Social Networks and third-party websites ("Media Partner Sites") that make use of Loomia's recommendation and personalization web service ("Recommendations Service").

TRUSTe

Loomia is a licensee of the TRUSTe Privacy Program. TRUSTe is an independent, non-profit organization whose mission is to build user's trust and confidence in the Internet by promoting the use of fair information practices. This privacy statement covers the use of the SeenThis? application and the SeenThis? Website. Because this Website wants to demonstrate its commitment to your privacy, it has agreed to disclose its information practices and have its privacy practices reviewed for compliance by TRUSTe.

If you have questions or concerns regarding this statement, you should first contact us at privacy [at] loomia.com. If you do not receive acknowledgement of your inquiry or your inquiry has not been satisfactorily addressed, you should contact TRUSTe at http://www.truste.org/consumers/watchdog_complaint.php TRUSTe will then serve as a liaison with us to resolve your concerns.

EU Safe Harbor Compliance

Loomia complies with the EU Safe Harbor framework as set forth by the Department of Commerce regarding the collection, use, and retention of data from the European Union.

The SeenThis? Application

No Personal Information

"Personal Information" means individually identifiable information that would allow a party to identify you or to contact you (online or in the real world). This type of information includes, for example, your name, address, telephone number, or email address.

Loomia does not collect, store, or make use of any Personal Information of SeenThis? users. While Social Networks and Media Partner Sites may collect Personal Information, Loomia does not collect, store, or use such information.

Any such Personal Information collected by Social Networks are subject to the individual privacy policies of Social Networks. When you add SeenThis? to your Social Network Site, Loomia may use your Social Network identifier to access your social graphs and other Social Network properties ("Social Network Data"). Loomia does not access, use, or store any Personal Information that may be contained in your Social Network Data.

Any such Personal Information collected by Media Partner Sites are subject to the individual privacy policies of the Media Partner Sites. Media Partner Sites that use site authorization may use usernames as a key for the Recommendations Service for its users. Loomia has no control over the data contained within usernames and uses this information only as a database identifier.

Collected Information

SeenThis? gathers non-personal information about your interactions with media content within the SeenThis? application in Social Networks and within our Media Partners Sites. Such information may include, without limitation, views of news articles, blog entries, video clips, and other content. This information is only collected when you are logged into Social Networks. You can turn off information gathering for the SeenThis? application on any of our Media Partner Sites - i.e. you have the power to choose which websites are used to create recommendations and you may opt-out of any of the websites. We do not sell collected information to third parties except in aggregated forms.

Use of Collected Information

Loomia uses the aggregated information we collect to provide customized media recommendations for your social networks. For example, SeenThis? will display social annotations next to recommended articles, such as, "5 friends read this and it's popular in 4 of your groups". The information we collect about you is only shared with other users in aggregate form, which means individual actions are never shared with anyone (except as otherwise set forth below). In other words, information that is recorded about users and collected into groups so that it no longer reflects or references an individually identifiable user. You can choose not to have your interactions included in the aggregated information that is shared with your friends, groups, or networks - or within SeenThis? in general (see the application "Settings" tab to customize your controls).

Loomia's Adherence to Terms of Service and Privacy Policies of Social Networks

Loomia adheres to the applicable Terms of Service and Privacy Policies for the Social Networks it provides the SeenThis? application to, including but not limited to, the policies regarding access, use, storage, and display of such Social Network Data.

Sharing and Posting of Recommended Links; Information Contained within Social Annotations

Users may choose to share or post recommended links for display within the SeenThis? application. Whereas such links may be transmitted via or associated with Personal Information, Loomia does not access such Personal Information and shares and posts links using Social Network identifiers and as proscribed by Social Network distribution policies. For SeenThis?, Loomia may display social annotations in conjunction with recommended links. Such social annotations may contain groups and networks you belong to but will be safely anonymized and not trackable to individual users.

Third-Party Websites

SeenThis? may permit you to link to other websites on the Internet. These other websites are not under Loomia's control. The privacy and security practices of websites linked to from the SeenThis? application are not covered by this Privacy Policy, and Loomia is not responsible for the privacy or security practices or the content of such websites.

Cookies

We assign cookies to users of SeenThis? and Media Partner Sites in order to make it possible to obtain social recommendations without having to register with a Media Partner site and for the general operation of the Recommendations Service. This data is used in conjunction with providing SeenThis? functionality and other functions of the Recommendations Service and is not shared with any third party by Loomia. Disabling cookies may prevent Loomia from providing you with relevant recommendations and may otherwise cause certain functions or services not to function properly.

If you choose to opt-out of SeenThis? or to one or more Media Partners, Loomia will a set a cookie with an id set to opt-out. By receiving this cookie, our application will know that you have opted out and will not to attempt to process any data. User settings are also stored within our system and are used as a fail-safe method to make sure we are respecting your privacy settings.

Social Network IDs

We use Social Network IDs provided and maintained by Social Networks to associate your views with media content within Media Partner Sites in order to provide you and your network with social recommendations. These Social Network IDs are not used to access, use, or store any Personal Information.

IP Address

We may record IP information of Media Partner Sites. Such information may be used for monitoring, auditing, and reporting use of the Recommendations Service.

Use of Aggregated Information

We may disclose aggregated information about the use of the SeenThis? application and the Recommendations Service to business partners, investors, and others. Additionally, we may produce industry-standard traffic reports for assessing use of SeenThis? and the Recommendations Service. We will use information only in the aggregate in order to monitor and improve the SeenThis? application and the Recommendations Service.

The SeenThis? Website

Personal Information

The Website does not collect, store, or display any Personal Information, except as noted in the section immediately below.

Testimonials

Loomia may post user testimonials regarding the SeenThis? application on the Website. Before Loomia posts a user's testimonial to the Website, we will secure the consent of such user. If you consent to Loomia's posting of your testimonial you acknowledge that Loomia shall have the right to post your name and business name and title, if applicable, in association with such posting.

Other Uses of Your Information

Personnel / Service Providers: Our personnel may have access to user information while carrying out their duties in the normal course of our company business. In addition, we may employ other companies and people to perform tasks on our behalf and need to share your information with them to provide products or services to you.
Protection of Loomia and Others: We may release personal information when we believe in good faith that release is necessary to comply with that law; enforce or apply our Terms of Use and other agreements; or protect the rights, property, or safety of Loomia, our employees, our users, or others.
Business Transitions: In the event Loomia goes through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, Personal Information that it has collected, if any, will likely be among the assets transferred. Prominent notice of such business transition will be displayed within SeenThis? application and on the Website for 30 days.

Security

Loomia has implemented and follows industry standard measures to protect against unauthorized access to and unlawful interception or processing of any Personal Information it may come in contact with, if any. However, no Internet site can fully eliminate security risks.

Children's Online Privacy

Children under 13 are not permitted to use The Application and so this privacy policy makes no provision for children's use of the SeenThis? application. Loomia does not store any Personal Information for any SeenThis? users and any Personal Information collected by Social Networks and Media Partner Sites is the sole responsibility of Social Networks and Media Partner Sites.

Conditions of Use

If you decide to visit the Website or use SeenThis?, any possible dispute over privacy with respect to such visitation (or use) is subject to this Privacy Policy and our Terms of Use, including limitations on damages, arbitration of disputes, and application of California state law.

Changes to this Privacy Policy

We may amend this policy at any time. Use of information we collect now is subject to the Privacy Policy in effect at the time such information is used. Notices of amendments will be posted prominently within the SeenThis? application and on the Website.

Questions

If you have questions about this Privacy Policy or believe that Loomia has not adhered to a term or terms of this Privacy Policy, please contact us by email at privacy [at] loomia.com. Written communication can be sent to Loomia, 900 Kearny St, Suite 600, San Francisco, CA 94133.